The world needs your voice.

In a time of confusion and hype, how can you contribute to our collective narrative?

How can you spot patterns, brush past media and political hype, and write critically about the subjects that matter the most to you?

That's Gemma Milne's job.

Gemma is a young Scottish science and tech journalist who makes a living from writing and speaking about the cultural effects of technological and scientific advancements and how we can best use these as a society.

Her approach to research and writing has led to her writing for Forbes, BBC and a number of other media. She has been invited to speak at conferences including SWSW, WOW and TEDx.

Her book Smoke & Mirrors: How Hype Obscures the Future and How to See Past It is a guide to how to push past misleading news, shed our blinkers and see the future more clearly and is out this April.

Join us as we talk to Gemma about:

• How to apply critical thinking techniques and rock-solid research methods to your book or article

• How to master a topic when you don’t have the time or expertise

• Strategies for looking at a topic from every angle to find the truth

• How to know enough about a topic to write about it

• Get past hype, noise, and Fake News to find the truth

• Gemma’s journey from finance to advertising to journalism to public speaking at conferences

• How and why to build your author platform before you’re an author

• Strategies for marketing yourself and your book before it comes out