Uncover how the hype-machine operates in the world of science and technology. 

Join science journalist and author Gemma Milne for FUTURES Podcast LIVE, hosted by Luke Robert Mason.

Overblown promises about the future application of new scientific advances and innovative technologies grab attention. This hype can attract investors, gain the interest of the media and drive support from the general public. But there is a darker side to hype: it can mislead, distract and obscure the nuances of the scientific process. Already we are beginning to see the impact that bold claims have on our understanding of artificial intelligence, quantum computing, brain implants, cancer drugs, future foods and fusion energy. 

How can the public cut through the constant stream of information and misinformation on social media? How can scientists better communicate the nuances of their work? How can technologists ensure that hype doesn’t misdirect or even derail crucial progress?